随着经济体制改革和国际化进程的加快，网络应用已经渗透到人类社会的各个角落。不少企业经营方向已从单一物质层面向多元的文化层面发展，大家都越来越重视以品牌营销为核心的企业文化建设和宣传，此时企业网站作为企业与业务伙伴、客户的纽带和反映企业文化的品牌窗口的作用也日显突出。 首先给要建立的网站一个准确定位，定位也就是网站设计的行业文化和网站主题。如果主题已经确定以后，就可以围绕题材给网站起一个名字，设计的名字要正，要合法，和理，和情。而且名称要简单易记有特色。最好用中文名称，不要使用英文或者中英文混合型名称。Along with the economic system reform and the accelerating of internationalization, network application has penetrated into every corner of the human society. Many enterprise business direction already from a single material level to multiple cultural aspects of development, we all pay more and more attention to with the brand marketing as the core of enterprise culture construction and publicity, this time the enterprise web sites as enterprise and business partner, customer bond and reflect the enterprise culture brand window function also day outstanding. First of all to want to build up web site a accurate position, orientation is the industry culture and web site web site theme. If the subject has been sure later, it can be subject to a website around a name, the name of the design to is, legal, and Richard, and mood. And name to foolproof special. The best is Chinese name, do not use English or Chinese and English name mixed. 另外，网站名称的字数应该控制在六个字(最好四个字)以内，四个字的也可以用成语。字数少还有个好处，适合于其他站点的链接排版。网站名称，也是网站设计的一部分，而且是很关键的一个要素。In addition, the name of the web site characters should control in the six words (best four word), within the four words can also use the idiom. And there is also a less good characters, suitable for other sites link typesetting. Web site name, is also part of the web design, and it's one of the crucial factors. 其次定位网站的CI形象。所谓CI(corporate identity)，意思是通过视觉来统一企业的形象。一个杰出的网站，和实体公司一样，需要整体的形象包装和设计。准确的，有创意的CI设计，对网站的宣传推广有事半功倍的效果。Secondly the CI website localization image. The so-called CI (corporate identity), meaning through the visual to unified enterprise image. An outstanding website, and entity company, need to be the whole image packaging and design. Accurate, creative CI design, website promotion have twice the result with half the effort. 第三是确定网站的栏目。建立一个网站好比写一篇文章，首先要拟好提纲，文章才能主题明确，层次清晰。如果网站结构不清晰，目录庞杂，内容东一块西一块。结果不但浏览者看得糊涂，自己扩充和维护网站也相当困难。The third is to determine the section of the web site. Build a web site like to write an article, the first to draw up the outline, the theme can clear, clear hierarchy. If the structure of the website are not clear, possibly directory, content east a cake of west a piece. The results not only your visitors see more confused, expanded and maintenance of website is difficult. 网站的题材确定后，并且收集和组织了许多相关的资料内容，但如何组织内容才能吸引网友们来浏览网站呢？栏目的实质是一个网站的大纲索引，索引应该将网 站的主体明确显示出来。The subject of website is determined, and collect and organize many relevant data content, but how to organize the content to attract users to browse the web site? The essence of the column is a website of the outline of an index, the main body of the network should stand out clearly show. 第四是确定网站的目录结构，网站的目录是指你建立网站时创建的目录。目录结构的好坏，对浏览者来说并没有什么太大的感觉，但是对于站点本身的上传维护，内容未来的扩充和移植有着重要的影响。The fourth is to determine the directory structure of a web site, the website directory is to point to a website you when the directory to create. Directory structure is good or bad, it is not for your visitors what too big feeling, but for the site itself upload maintenance, the content of the future expansion and transplantation has important effect. 第五是确定网站的链接结构。网站的链接结构是指页面之间相互链接的拓扑结构。它建立在目录结构基础之上，但可以跨越目录。建立网站的链接结构有两种基本方式：树状链接结构和星状链接结构。The fifth is sure web link structure. Web link structure is to point to page links between the topological structure of each other. It is based in the directory structure basis, but can cross the directory. Website link structure has two basic ways: tree link structure and star shaped link structure. 本文发布于北京网站建设公司商企云http://www.1558.cn/