Beijing website construction company luxuries China: when you are around one in three people, a person is often the Internet population, how do you grasp his heart? Cross-border platform marketing a new generation, people more dangerous, what consumers think? To five secrets, allows you to easily open the hearts of consumers marketing gate!
Cross media platform, TV, network, mobile phone all become one family
From narrow to a personal wireless broadband, from PC online to mobile phone Internet, consumer demand change rapidly, cross media into the mainstream, the era of the E marketing must first understand " the company advantages and disadvantages ", can better, consolidate the core audience, while the development of new customers.
Mobile phone, as the new platform that can not be ignored. There are two reasons: first, because the mobile phone in the global popularity rate higher than the computer, and secondly, mobile phone is a personal tool, Turner International Asia Pacific ( CNN ) Greater China area vice president Chen Yongguang said, people everywhere with a mobile phone, which is the most direct and personal communication, mobile phone with you. " Time, than your wife! " Jia Jun Peng was " artificial ": 800 network marketing personnel manufacturing
Secondly, the network is still nots allow to ignore marketing emphasis. Commuters may day 8 ~ 10 hours of sitting in front of a computer, the Internet is another pipeline will reach consumers, network with mobile phone can effectively capture the viewer's eye.
Break their marketing field, cross-border integration to create the maximum benefit. Digital era, not content to be digitized, thinking to digital, over the past few decades, people have been accustomed to specialization in marketing, an activity is split into a number of units, such as A, B part belongs to the advertising part belongs to public relations.
But now the media become more and more fuzzy, Ogilvy interactive marketing director Zhang Zhihao said, " planning activities must have crossover concept, " each one must put on a variety of platforms to be integrated, in addition to the traditional TV advertising and propaganda, network and mobile phone voice, video, text, pictures are considered together, " fine, accurate, short " digital content not only conforms to the crossover concept, also can capture the heart of consumer.
Community to bring enormous business opportunities, virtual goods became the focus of marketing
You know virtual goods in network community of the new type of marketing? Virtual gadgets can not only make a lot of money, but the brand image directly to customers!
" Estee Lauder makeup brand " through the well-known community website " love apartment ", giving users with Estee Lauder virtual furniture; Hua Yuan food " wave " potato chips, is to create the virtual small cute doll interact with the netizen, both because of the virtual product, brand image will be deeply rooted in people's mind, and then drive a physical product sales. Marketing "the country surrounds a city " strategy: attack the real enemy
Community website high viscosity bring enormous business opportunities, its power even more than the entrance site! " The love apartment house " and its partners is conquered millions of cross-strait three lonely men and women heart. The love apartment house manager Lin Zhiming thinks, through multimedia presentations, can be in the network virtual life habit, into the enterprise brand image, more so that users love it.
However, water can carry a boat capsize, Lin Zhiming also warned: " community marketing must not offend you. " Virtual interactive foundation, established in the netizen wants to build relationships, sharing preferences, seek recognition of basic needs, while the network to share the concept, so that consumers can exchange experiences, by peer used or lived through the experience, strengthen the acceptance behavior, achieve the effect of word of mouth marketing.
From Me to We group in new era. Information industry MIC market intelligence center senior industry analyst Zhou Wenqing said, there are many network Me, link together into We, " users to communicate with each other to generate messages, swarm intelligence, but also through the community members to each other 's identity, to meet the personal sense of belonging.
Use keyword marketing, money effect
From 2006 onwards, the search engine has become the most often performed activities, a variety of " application " software vendors such as bamboo shoots in spring and after coming out, shows the key marketing is important, if you do not know this wave of Marketing craze, be eliminated by the times!
Key words: marketing not only in the network, the advertisement and the leaflets are good keywords marketing pipeline, HSBC through television advertising and media synchronization words, to achieve cross-platform synergy. "Simple and direct, consistent with the nature of business, " HSBC marketing department senior vice president Lin Huiling said. " Uh-huh " network marketing strategy: " find " to customers through accurate " simple and beneficial " word, clinging to the consumer demand, make the consumer to watch TV network search, as under the cheapest for consumers to live, this allows the HSBC five weeks to reach annual sales target.
The new 4P- products, price, and delivery pathway, teach orally.
Every marketing people know 4P is very important, but you know that network marketing a new era of 4P? E marketing people to throw away the old head, senior industry analyst Zhou Wenqing with a new way of thinking, to share the new 4P:Product, Price, Place, Promotion.
In the Product product strategy part, to think of virtual and real shelves are each provided with what product, boost each other. While the Price price strategy, E channel profit model has been different, from free, cheap, diverse prices start, attracting online users.
The Place distribution strategy is to because of cash flow information in the network gradually, the transaction to message exchange place of real money exchange, while the logistics tends to " home " or super pickups. Promotion promotion strategy is the emergence of keyword advertising, banner, e-mail, and teach orally viral marketing. Search engine marketing: grasp the needs of pulse recognition search value
New 4C- customer experience, customer relationship, everyone is a broadcasting station, a new power.
In addition to the new 4P, also has a new 4C, CustomerExperience customer experience, enterprises have established their own websites, and via dynamic webpage design showing the high quality visual effect, strengthen the brand image. Customer relationship through the forum or blog CustomerRelationship by enterprises
Operating directly, because there is no marketing pipeline can be like network, so a full range of interactive. Network marketing: the era of the Web2.0 enterprise portal road in He Fang?
Communication communication becomes cross-platform communication, and E era, everyone is playing ability, marketing must be I as intermediaries, the establishment of an effective two-way communication. Community community is following the entrance site and search engine, an important new force.
Multimedia platform for businesses and consumers to link more closely. Multi channel marketing focus and consumer interaction process, if marketing properly, can achieve high efficiency of viral marketing, but if not be angry consumers, negative news also spreads like a virus.
Website marketing website optimization seventeen codes
The title is the webpage website optimization of the key, don't ever let webpage title, you should turn every website optimization start here, webpage caption is your entire page content center, can you choose is the keyword, and can also be your webpage content is wraparound, for the keywords should select top is your wise select, for example: your webpage content is centered around tourism, then you title selection can be tourism * *, like tourism, tourist information, travel tickets, these words to you tour keyword optimization will be of great help. The title should be and your webpage content match, the best in your choice of keywords in the time to pay attention to this point, not all headers are using the web master key. Remember to content, suggest to make UEO marketing website.
Not in the title, deion, keyword write too much, the more greedy, the less you get, some friends like deion, keyword use the same content, this is not desirable, search engines don't like duplicate content. Keyword uses multiple related keyword combination is better, or use your choice of keywords placed here, keyword generally maintain 3 is the best, a maximum of not more than 4, too much for the search engines are not very friendly, search engine index to topic word number is usually 30 Chinese characters. On the Chinese characters in deion, general index in the 120 Chinese characters, so attention must be moderate, and deion is the best inclusion keywords summarizing content. At present, baidu reduces deion weights, and Google is still very preference. For the website optimization of a friend is very important, don't let go.
Webpage of the head and bottom are very important, to search engine, the head is the grenade, the bottom is flash, try to add key word inside, can achieve a keyword and response. Head content consists generally of website navigation, use the list is quite good, and can play a good role in site map. The head contains keywords can realize the search engine on its weight, mainly reflected in two aspects: the first is a search engine that will head contains content throughout the webpage is very important, secondly according to the spider bounce rate, each webpage retrieval time is short, the content will be given gripping head. Webpage bottom content can also achieve site map function, can better back to main page.
A good gun determine whether you live or die, is stable in the M4 or AK, tough, this is your own choice, then, a good keyword, and you need to carefully selected, do not do too wide, too wide you do not win the portal, and a large site compared with you forever in the decline of trough. Do not choose too narrow, too narrow if do first, no number rate of flow. Because the world is so few people able to search. The present site optimization of good keyword selector tool have Baidu Index, search, and Baidu bid keywords remind, in addition to Baidu hot strip. For Google keyword tool mainly Google keyword tool, Google search. The only other, like Yahoo!, search, LIVE also some good tools. But the key is to look at your personal habits. Normally, I would like to use Google keyword tool and Baidu bid keywords remind. Tools, too many words will be very messy, not every day in the selection!
Remember that money to buy a bulletproof vest, doing SEO is the same, at least to have something to protect them, even if you do rubbish to stand, please at least visually like a normal station, don't go in lingerie, sexual things advertisement exist everywhere, even if not by K, the user will despise you. Home is the beginning of your store, clear friendly is your first choice, too much advertising words will reduce your web site quality, imagine a web site, opened is the floating advertising, display advertising and so on, what would you say. So the structure must be clear!
Don't go to care about the so-called keyword density, as long as your density not exceeding 50%, of course you provide the content is consistent with, do not deliberately stuffing, perhaps you can temporarily row before, but you get the punishment and the corresponding close to you, it is important to remember that your content to your user, indispensable, the appropriate add some words on the page, just better remind search engine.
Discharge is very important, you do SEO, it is for discharge, do not feel shy, discharge rose, your website weight and credibility will continue to improve, more choice of some popular content can be good to help you bring the user base, as long as the flow rate rising, then is your library customer into the target consumers. Ha-ha.
Advertising display, has its own characteristics, others say 300*300, you can use? First have a look is suitable to their own website, consistent style? Based on its own ( but 300*300 GG advertising is really good...... ) For the main page, you put your site characteristics of advertising, not too much. Some of my friends, in a page will put a lot of advertising, each plate is above all to add their own ads, so that it will reduce the quality, not only on the website optimization is not good, but will make your site is too complex, too many images, will let you see things in a blur of the consumer, only can let your users fast leave the page, website as far as possible in the design color is not too much, can not keep the third, color contrast is too big, need is you need to let the user attention. In the color design color high tone to your website optimization echoes the theme. Don't learn the trend, want to see your website is doing what. Now a lot of friends like Korean webpage style, using a high portion of the light color, may let your website is very distinctive, but not all websites are hoped to achieve the same style. Speaking of the enterprise is more rigorous and professional. In short to fit your face target groups.
Website optimization, outside the chain is very important, as far as possible to find, can't find PR5, a PR4, if PR2 link can not find, friends, I wonder if your character and appearance. Outside the chain increase there are a lot of ways, I think that the more effective or links, blog, forum, question answering system ( such as the post bar ), email marketing, web collaboration, community etc.! There are many others, like many chat tools. Methods are those, the key depends on who is doing better, more effective. Mentioned outside the chain had to say, outside the chain of quality and quantity, online say a lot, in general, or the quality of the dominant. Some time ago, a friend of website optimization of time, I will tell him, extra high quality outside catenary, make your site PR has been greatly improved, thus, friends the website in a month's time, certainly happened to Google big update, PR soon increased to 3, while the for the record, in fact, not many. At that time very friendly here include website structure, website content without repetition, high quality outside chain.
Mass is equivalent to their base in throwing smoke bombs, the card of death does not say, still cannot see a person, finally, death all don't know how to die, do bad to still can be companion looked down, group hair don't let your users, webmasters and search engine too disgusted, although a large number of catenary outside increasing number of important, but shells lost too much to pay attention, you are sure to site outside the chain of Lord or website advertising information, not be advertising and link, if was eyeing you will loss.
Don't be in QQ group send a group email, very boring, even if not by T, also cannot get number IP, at present QQ ad above post is everywhere, although some administrators banned send ad, but not to control. Don't think you will get through QQ would have much effect, after all, and your time is not proportional, of course you have very good ideas, perhaps a different harvest.
Everyone in that content is king, indeed, you are the whole site spirit, especially the unique original content, not only friendly with the search engine, and not friendly to the user. In the REACH certification, FDA certification, LFGB certification, ROHS certification, MSDS certification, PAHS certification and other words often have this feeling. Good content can be more netizens pay close attention, and possibly more network reproduced. Then your traffic will increase a lot, but also to improve your website has a great help. If you have no time to do content, will change to content, not a collection of tens of thousands of direct, you try first to eat 20 steamed stuffed bun, can last? Spend a little more time, regular update.
SEO does not discuss the image and flash, but if the pictures and flash can make your website hyperchromic, appropriate or use, not the entire webpage is the color and text, what modifications are not, then you CS when playing, not directly buy a gun, do not buy the bullet, not to buy a bulletproof vest to try? Even so, you should pay attention to every step, the optimization part still can't let go. The picture more appropriate time ALT description, you can also use the name property, the flash HTML can be used for optimization. That will receive the very good effect!
If unfortunately Baidu K, don't like dead family everywhere scold, first think about your own reason, their website structure revision, or website title webpage, change of position, or a large number of outside the chain of abnormal increase, in short a lot of reasons, be careful analysis. SEO website optimization this is carefully, why people do good, you do, don't give it SEO can have a very good search is recorded and ranking, you every day like SEO, will ignore the website more valuable things: user experience!
The competitive search engine was a good stuff, at least let you do nothing on the first page, of course, the premise is to spend money. PPC do not indiscriminate use, in the keyword must be careful when adding reference, your competitors, in order to achieve the purpose, do not want to add more visits and the choice of competitive keyword, such as: tourism, although your display rate and access rate will increase, but your economic loss and your bid will not directly proportional to the conversion, so the loss outweighs the gain. A.
16. 内容建设方面，不要你每天加新内容吧，至少2~3天加一点，就像CS 5VS5一样，至少你也要出去放两枪吧，躲在基地不出去的结果就是被自己人吞噬。不要为了增加新的内容而疯狂的采集，那样低质量的采集和你浪费时间差不多。重要的是你需要更新好的内容，实在没有的话，不防伪原创几篇吧。呵呵！
The content construction, don't you to add new content everyday, at least 2~3 days a little, like the CS 5VS5, at least you will go out to put two guns, hiding in the base not to go out is the result of being swallowed. In order not to add new content and crazy collection, that the low quality of the acquisition and you waste time. The important thing is that you need to update the content, it is not, not counterfeit original several. Ha-ha.
Flexible language is important, won't write soft article, does not increase outside the chain of SEO is not the real SEO, of course, you can also employ a person to write. Anyway, good flexible language best ways can help you increase the network reprint rate, if be stationmaster net, such as Ai Rui some famous website reprinted, then you will receive a surprise effect.