1, web site features or not enough outstanding features
There are numerous web site, itself didn't feature, column on copy, content on planning and design by copy, copy all is copy, the web site of the viscosity are very low. And part of the web site has certain features, but its characteristics like ancient big girl, deeply hidden, not very direct highlighted, in the first time tell users. Your site has characteristics? If no characteristic, first to get out a characteristic out, and then put it right out of the outstanding tell users, allow the user to remember. The website said characteristics, especially want to mention a website, that is still product China, shang pin China is a very worthy of case study.
Beijing is China's website construction is the web site launched to soon, because characteristics, and very high viscosity, attracted a lot of people, including ChenTianQiao's richest man is often. At the beginning of shang pin China although content is not much more special, but is attractive. Remember I write an article in the above the highest rate, more than 50000 times, common article in the above hits are at least 5000 above.
Later still product China influence big, melts the money, to get the money the pressure, see pure do blog difficult to make money, they go to the big portal route, and renamed the blog nets. This change is not wrong, but change too hard too fast, thus directly from the jump to the big vulgar adaiah, make the old users are suddenly can't accept no longer on it. Old features have no, new features and no outstanding out. The result? Although alexa rankings rose, but a large loss of customers, it is already a fact that crash site viscosity, surpassing sina can only become the slogan!
Your site has characteristics? If not, to find out your own web site features?
Your site has the characteristic, hurry up trying to put their own outstanding characteristics out, let your users on your web site is a can know your characteristics. So your site will greatly improve the viscosity.
2, web design didn't feature, not enough human nature
The domestic many websites have a trouble, that is the imitation, once again, is pursuing face engineering. For example UEO marketing type website construction. You can often see, most of the open web site a domestic, homepage is a few screens, as few screen your web site will not be like the atmosphere. Why this is called atmosphere? Because sina, sohu, netease, this gateway website. The website is large web sites, copying the the website homepage of appearance also like big web site...
This "atmosphere" design style, really can tiger live many people, so many people feel your website is a large web sites, but not on the web site and the survival eat fooling around. (so far, there are many web site which is on the bluffing to dinner, but tiger is not the user, but advertisers. But this is no longer an option after all, advise you not to the interests of small eyes to do so). By flow, depends on the effect, it is a long-term strategy.
Website want to stick to the user, on the design still need some human nature, from the point of view of the user to go out, think about how to design the user to more convenient, in order to truly improve the viscosity of the website.
3, website open too slowly
This a very key, if your website open speed was a very slow, go against SEO website optimization users each open a page will be waiting, waiting for the feeling is very uncomfortable, and will give users the upset feeling, the customers have the feeling won't how like your website, not to mention every day to. Your website if open faster than similar sites faster, the user can feel your website is very great, let users feel cool, users will naturally like on your web site.
Don't look down upon this article factors, this is a very, very important factors!
4, not the corresponding increase your website viscosity strategy
Free electronic magazine tracking
Every month give users to send electronic magazine remind users, etc. But these strategies of advertising costs not too strong, at the same time, don't send too frequently, so that users will hate.
From time to time to new projects or activities characteristics
Must be regularly, regular promotes the characteristic project, attract user activities, so that users will regularly back to see.
With easy to the memory of the domain name
Good record domain name is easy to let the user to remember you, also can greatly improve the viscosity of the website.