企业网站建设的目的究竟是什么？有的人说看到别人都做网站建设了，自己就也跟风做了；有的人说建个网站放在名片上挺有面子的，显得气派，有的人说北京网站建设现在是必备要素，公司有专人负责就行了，自己却不清楚目的。如果企业老总自己都不明确网站建设的目的，那我断言这个网站是发展不大的，一般来说，企业网站建设的目的有以下几点：
The purpose of the construction enterprise web site what is? Some people say that see others do website construction, you will also follow suit made; Some people say that build a website on the business card of a face, appear the style, some people said Beijing website construction is now required element, the company has the specialist is responsible to go, but he himself is not clear purpose. If the enterprise old total are not clear website construction purpose, that I affirmed that the site is not big development, generally speaking, the enterprise website construction purpose have the following:
1、有利于提升企业形象
1, help to promote enterprise image
一般来说，企业建立自己的网站，不大可能马上给企业带来新客户、新生意，也不大可能马上大幅度提升企业业绩。企业网站建设的作用更类似于企业在报纸 和电视上所做的宣传公司本身及品牌的广告。不同之处在于企业网站建设容量更大，企业几乎可以把任何想让客户及公众知道的内容放入网站。此外，相对来说，企业网站建设的费用也比其它广告方式要低的多。
Generally speaking, the enterprise to build your own web site, is not likely to be immediately brings to the enterprise new customers and new business, are unlikely to significantly enhance immediately enterprise performance. Enterprise website construction more similar to the role of enterprise in newspapers and on television the promotion company itself and brand advertising. The difference is the enterprise website construction and larger capacity, the enterprise can almost put any want to let customers and the public to know that the content of the website in. In addition, relatively speaking, enterprise website construction costs than other advertising method far lower.
2、使公司具有网络沟通能力
2, the company has the network communication ability
在中国，人们对互联网往往有所误解。我们见过不少公司，将电子邮件地址当成网址，并印在名片上。实际上，电子邮件只是互联网络中一个最常用，最简单的功能之一。互联网络真正的内涵在于其内容的丰富性，几乎无所不包。对于一个企业来说，其具有网络沟通能力的标志是公司拥有自己的独立网站，而非电子信箱。
In China, people on the Internet are often have misunderstandings. We have seen a lot of the company, will E-mail address as a web site, and printed on the card. In fact, E-mail just Internet network in a most commonly used, one of the functions of the most simple. Internet network real meaning lies in the content of the richness, almost abandoned. As for an enterprise that, it has the network communication skills are the marks of the company has its own independent web site, rather than E-mail.
3、全面详细地介绍公司及公司产品
3 and comprehensive detailed introduction about company and the products of the company
公司网站建设的一个最基本的功能，利用seo网站优化就是能够全面、详细地介绍公司及公司产品。事实上，公司可以把任何想让人们知道的东西放入网址。
The company website construction, one of the most basic function, use SEO website optimization is to comprehensive and detailed introduction to the company and the products of the company. In fact, the company can put any want to let people know what into web site.
4、实现电子商务功能
4, realize electronic business functions
就现在，您就可以在网站上为您的企业实现电子商务功能。您可以在网站上发布：Ａ 实时新闻发布系统：在线WEB发布公司新闻及各种行业新闻、动态、船期等；Ｂ 实时报价系统（如运输行业）：海运整柜、海运散货、空运报价、拖车报价、快件报价，在线订舱系统 （客户订舱→订舱接收→订舱反馈）、货物跟踪查询系统；Ｃ 在线下载系统：包括在线管理、在线发布等；Ｄ 电子商城系统：可以在网上开家自己的商店；Ｅ 客户留言板、在线调查、招聘系统、邮件列表、BBS论坛等。
Just now, you can on the web site for your enterprise to realize e-commerce function. You can in website: A real-time news release system: online WEB publishing company news and all kinds of industry news, dynamic, and shipping date, etc.; B real-time quote system (such as the transportation industry) : shipping container shipping bulk, air, quotation, trailer quotation, express offer, online booking system (customers booking-booking booking and receive feedback), cargo tracking inquires the system; C online download system: including online management, online by; D electronic mall system: can be on the net of having his own stores; E client message board, online survey, recruitment system, mail list, BBS BBS, etc.
5、与客户保持密切联系
5, keep a close contact with customers
在美国，每当人们想知道某公司有什么新产品，新服务，或旧产品和服务有什么变化，UEO营销型网站建设甚至只是想知道该公司有什么新闻，他们就会习惯性地进入该公司的网站。中国公司与客户之间现在暂时还不习惯于这种联系方式，而中国企业的网站内容一般也隔较长时间才更新一次。但随着越来越多的公司在网上发布产品和信息，这种情况将会发生明显变化。
In the United States, when people want to know what a company of new products, new services, or old products and services have what change, UEO marketing type website construction and even just want to know the company what news, they will enter the company's usual website. China between the company and its clients are currently still not used to this kind of contact, but Chinese enterprise web site content general also a long time to update every one. But as more and more companies in the online publication products and information, the situation will change greatly.
6、与潜在客户建立商业联系
6, and potential customers to establish a business relationship
这是企业网站建设最重要的功能之一，现在世界各国大的采购商都是主要利用互联网络来寻找新的产品和新的供应商，因为这样做费用最低，效率最高。这正是国际商业上通行的做法，而且被实践证明是十分有效的。
This is the most important site construction enterprise one of the functions of, now the countries all over the world are big buyers, mainly using Internet to look for new products and new suppliers, as do the lowest cost, efficiency is the highest. This is what the international commercial practice practices, and been proved to be very effective.
7、降低通信费用
7, to reduce the communication costs
对于不少企业来说，每年的通信费用尤其是涉及到进出口的通信费用，是一笔庞大的费用。利用公司网站所提供的多个电子信箱，可以有效地降低通信费用，这是企业网站的一个很实际的好处 。
For many enterprises for, the communication fee every year especially related to the import and export of communication costs, is a huge cost. Use company web site provides more than the E-mail address, can effectively reduce the communication cost, it is the enterprise web site a practical benefits.
8、利用网站及时得到客户的反馈信息
8, using a web to be customer feedback
客户一般是不会积极主动地向公司反馈信息的。如公司在设计网站时，加入专门用于客户与公司联系的电子邮件和电子表格，由于使用极其方便，相对来说，一般客户还是比较乐于使用这种方式与公司进行联系。因此，公司可以得到大量的客户意见和建议。
The customer is generally not positive feedback information to the company. If the company to web design, specially for the customer and company to contact email and electronic form, because use extremely convenient, relatively speaking, general customer is ready to use this way to contact with the company. Therefore, the company can get a lot of customer comments and Suggestions.
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