What is a marketing type website construction? Just as its name implies, marketing type is refers to have the website marketing promotion function of the site, such as: SEO, UEO. That is at the beginning of the site, and the future marketing promotion for the purpose and the starting point, and carried out through the whole process of production site to ensure that every link, each step considering marketing function demand, the web site is a marketing function have online or help to optimize the characteristics of promotion.
The enterprise according to the traditional mode profits and core products in the traditional sales channel, set the target customer network group, a potential target customer groups against the network the habit of thinking and demand, standing in the point of view of potential customers in the home page is the arrangement of the content of the potential customers interested in. And then build the enterprise credibility, core product exhibition, customer witness for potential target customers such as answer, through the website marketing implement, obtain sales leads, finally come to terms. Simple speaking, enterprise status marketing type is enterprise sales platform web site, whether online trade directly or not, can obtain sales leads. Marketing is the site of in order to get the chance to sell or even access to a deal.
In the marketing type for mainstream web site under the background of, how to improve the marketing type conversion of web site, has become a lot of enterprise boss and company website maintenance personnel headache problem.
A lot of enterprise is still in a "company introduction, product exhibition, the online order, and contact us" the old way. Little imagine user-centered design is the distinctive design, can obtain the customers. It is a center with the user is not a slogan, but should with the specialized vision to look at, what is the most important content, what is the most users want to see, the psychological around users, through the most special services to meet the needs of users, let the customer like web site.
2．提供丰富的产品/服务介绍信息(Provide rich products/services introduce information)
Many web sites to product/service in the introduction of the information under no full text, this led to the user's interest in nothing all day. As if to a ornate performance stage, the audience most looking forward to or performance. Acting not good-looking, stage again beautiful audience also don't buy the bill.
Research has suggested that, in the online retailers to promote the customers conversion of the various measures by the provide rich goods introduces information visible to enhance online store customer conversion rate. For the enterprise website also is so, product features: the more detailed introduction, product display pictures clearer, and the user's interest is higher. Along with the development of video technology, for your product video display has become a fashion. The results show a lingerie shop of female the shopkeeper at present already do with their models to display the store of goods sold underwear, echo is very good--if again come a few period of video display of words, sales soared to more.
3．让用户对网站产生信任感(Let users to trust from web site)
Survey shows that, the website information, the management qualification record show, complete contact, authority of network security authentication marks, detailed address and other information, can enhance the user level of agreement. Only the user in feel safe, under the premise of will to trust from web site, further create business contact, online purchase, etc.
4．简化转化流程(Simplified transformation process)
Users are mainly embodied in the process of transformation process, purchase process, browse registration process, interactive process, etc. We mustn't go to test the patience of the user, and should try to make the user to a pleasant mood every step operating, and quickly get what he wanted the results. Simplify the process is a do it right, need repeatedly testing and consider.
5．设计合理的促销与限购(To design the reasonable promotion and buy)
Inside the residential area a new open woolen sweater store, opened it shows that "sell only 7 days, low-cost sales". 7 days after that change, "the manufacturer notice, to sell 5 days, depreciate sales promotion"; Five days later is that "the last three days, buy a send two"; Three days later said that are "delayed three days, a leave"; Another three days is that "tomorrow at 6 p.m., half sell half to go"; After two days is that "factory car not to see money, sell, as you go along with the"-a few days later, woolen sweater are all sold out, they have really gone, but didn't go far, to another district on again. A month before this woolen sweater for five times a shop selling climax, in the community created than the streets similar shop even good sales performance. Now there are many web site in the imitation this "promotion and 限购" the way of the combination of the, effectively improve the user conversion rate, has achieved great success.
6．有效利用在线客服工具(Effective use of online customer service tool)
Online customer service tool is to improve the network marketing effective tool for conversion. Figures showed that enterprise web site visitors not to because most interacting and online communication, more than 98.5% of the potential users will be lost. Recommend using QQ, online customer service tools such as the prosperous, another 400 phone can also increase the advertisement effect, 400 phone calls a year need hundreds of yuan, in extreme 400 telephone network about 400 business details. Online customer service tool is a two-way communication tools. The user can actively communicate with customer service web site, the site of the customer service user's access to conduct attention, and actively talking to send invitation, help customers to solve problems.
7．精准的搜索引擎关键词广告(Precise search engine keyword advertising)
Search engine for advertising is to improve the efficiency of the transfer of the user an effective network marketing methods. To users search behavior analysis and based on this, choose the most effective keywords combination, optimization of the page content advertising landing correlation, can effectively enhance the conversion rate. Search engine for effect by many factors composition, daily consumption budget, key words on the quantity and the word and analysis report a direct impact on the search engine for product effect. As search engine keyword advertising has certain professional, through the choice of strength are advertising service maintenance, can further enhance the network marketing effect. Like Shanghai in the search for products such as hotly sales and service experience.
8．具有说服力的客户见证(Persuasive customer witness)
The customer is an effective marketing skills testimony, but many web site and not make use of the customer to witness the network marketing. In the product/service show at the same time, show the product/service customer service evaluation, use experience, can strengthen the product/service persuasive, increase users buy interest and confidence. In this respect, alibaba is done is in place. In the good faith the product marketing promotion, the use of the customer alibaba witness skills, both the use of positive experience, negative no use of the user experience shows fraud. The great disparity between the user from psychological fast accept the integrity the products.
9．引导老客户进行转介绍(Guide old customers turn is introduced)
Using the network marketing is to guide the old customers than the traditional marketing method to introduce still has the advantage. Usually, clinch a deal for already customers, we can through the integral, discount, gifts and other forms to promote old customer again consumption; Also, the old customer introduced him to new customers, in addition to new customers can get more favorable price, and old customers will also get points or gifts, and other forms of return.
10．重视电子邮件营销的应用（潜在客户的跟踪关怀）(Pay attention to the application of E-mail marketing (potential customers tracking care) )
E-mail marketing is not refers to send spam advertisements. E-mail marketing in addition to develop new customers have their effect on the outside, a greater role for potential customers also lies in the tracking care it. We through their own platform of electronic journals subscription users, a registered member mailbox, participants mailbox prize and partners to provide the related electronic mailbox, and other forms of potential customers for mailing list, the use of electronic journals, sales promotion activity introduced, website essence, free resources provide recommended content and so on many kinds of E-mail form, and attract potential customers continue to focus on our network platform and product (service), finally realizes the transformation of potential customers.